7 Brew Coffee

Graphic Design & Marketing Specialist
My Role
I started working for 7 Brew Coffee as a Brewista during my junior year of college, where I quickly fell in love with the fast-paced and friendly environment. As I looked for internship opportunities, my manager suggested that I reach out to our creative team. Around the same time, 7 Brew began to franchise, launching rapid growth as they opened hundreds of locations across the country. This exciting expansion offered me invaluable experience as I transitioned from a Brewista to an intern, and eventually landed a full-time position on the talented team of creative and marketing professionals.
MerchandiseSocial Media AdvertisementsWeb DesignBrand IdentityIconography

Merchandise

I have had the opportunity to design and curate several collections of merchandise for both Brewistas and customers. Throughout the process, I actively collaborate with our photographers, printers, and distributors to ensure exceptional product quality and successful releases. By taking a hands-on approach to art directing photoshoots, I maintain a cohesive visual identity that truly captures the essence of our brand, appealing to and resonating with our target audience.

Social Media

I have been responsible for crafting captivating graphics tailored for various social media platforms. These visuals play a vital role in engaging our audience, showcasing new products, promotions, and brand-related events. By leveraging a consistent visual language and platform-specific design strategies, I've ensured that our content resonates with followers, fostering brand loyalty, driving customer engagement, and reinforcing 7 Brew Coffee's presence in the dynamic world of social media.

Advertisements

As part of the comprehensive marketing strategy, I am often tasked with creating a range of advertisements, including billboards, digital display ads, and flyers. The challenge of creating designs for a wide range of mediums involved designing captivating content while ensuring a consistent brand identity. This required a deep understanding of each platform's characteristics and audience preferences, as well as a versatile design approach that allowed for both cohesion and adaptability to different promotional contexts.

Web Design

During my time at 7 Brew, I was tasked to create several landing pages for the company's website. My goal was to create initial concepts for an improved user experience, intuitive navigation, and a visually captivating design that seamlessly integrated with the brand identity.

Brand Identity

For the local Catering Team launch, I was tasked to create a cohesive brand identity that included designing t-shirts and marketing collateral to effectively represent the company's youthful personality in a more professional setting. The visually cohesive t-shirts and marketing collateral contributed to a successful launch of the catering team, elevating brand recognition and driving customer engagement. The creative designs resonated with the target audience, strengthening the connection between 7 Brew and their growing client base.

Iconography

In this project, I was entrusted with the responsibility of redesigning the icons for the Point of Sale (POS) system. This entailed creating a set of 68 unique and visually engaging icons, each representing a distinct menu item. The objective was to enhance user experience and streamline the ordering process for Brewistas, while ensuring a cohesive and visually appealing interface that aligned with the brand's overall aesthetic.